The problem with McCain is that he’s run a terrible campaign. There’s really no argument on this, at the very least it must be recognized that Obama has done an impeccable job and harnessing new technologies and fund raising. He’s literally drowning in money, with iirc $150 million left to spend in only 5 or so days. He truly cannot spend all the money he’s made.
For McCain, the opposite isn’t his problem. He’s not bathing in money, but he’s also not dehydrating in the middle of the desert. He does have enough to have his message heard. The problem is that his message, is largely a losing message. This is not to say that his message is a bad one, or that he would be a worse president, here the opposite is true.
The problem is that McCain has been placed into a position where he has to play politics as usual. He has been competing against a message of change, which most ironically, is the message he’s been toting for the past 27 years. You see, Obama is the “obvious” candidate. His policies and positions are so obviously moral that he offends no one. He can make no enemies by supporting education. He can make no enemies by giving bigger tax cuts to more people. He can make no enemies by saying everyone deserves health care. He has little of a past, and an impeccable soapbox which cannot be attacked for anything.
But this soapbox isn’t made of wood to hold soap, it is actually made of soap. These ideas he has are almost without exception either ill defined or patently incorrect. As a result McCain is stuck between a rock and a hard place. He can’t choose to wash away Obama’s soapbox and explain how each and every one of his issues are wrong, because he’ll make far to many enemies. Many simply do not care, and will never be convinced. Far too many vote solely on “Who will give me the bigger tax cut?”, but when the economic problem we have is a lack of investment resulting from bank crashes, increasing demand is exactly the wrong thing to do. Giving “Joe Six-pack”, though I hate the name, more money won’t change anything, the banks have been doing that for the past few years.
But just as he can’t be open about the need to decrease the upper brackets more than the lower(which he actually has the balls to say), he can’t be open about any issue, health care, terrorism, etc. That said, he also can’t change his position because he has a 27 year track record.
The point is, McCain should have done as he wanted, and brought the straight talk express right through town. He should have laid out his real position, without trying to make it more politically likable and said, “Here’s me, I’m sure you’ll disagree with some, but here’s my arguement.” He should have shown is record, and rather than campaigning for the presidency should have spent a year and a half arguing the points. Like the real world, they aren’t on their face the most appealing points, but they have the benefit of being true and correct. He needed to pull the nastiest campaign ever seen, not against Obama, but against his positions. Like Obama supporters say day in and day out, this election is bigger than the presidency. It had the opportunity to be real change, a referendum on American politics. Instead, he listened to his advisers, he listened to common wisdom and as it opposed his common sense and good wisdom, it resulted in an erratic campaign. A campaign which mixed, like America’s economy, thing which people want to hear with thing which people need to hear. It under supported points and over-emphasized others.
If this election is lost for McCain, then it would have been lost no matter what he said. If he had done what I here suggest and lost, then that would have been a referendum. If he had done it and won, that would have been a referendum. The referendum isn’t what the people choose, but whether the people actually are given a choice. Because while the outcome of this election will determine the direction of the nation, its lack of discourse has all but damned it’s destiny.

